The preceding post on Buzzword Bingo concerned meaningless words when one encounters them aurally.
The game of Buzzword Bingo can also be played, however, when one meets useless words in written form. The same rules apply and like the alert listener who knows he is being spoofed when he hears buzzwords, the tuned in reader will also be wary when he sees them in print.
Exhibit A
It can be harder to recognise buzzwords in print than in spoken form. The ear is a better filter than the eye for such shape-shifting phraseology. In trying to read buzzword-laden sentences, we suspend judgment until some meaning is extracted, often assuming the fault lies with our own understanding of the subject in question.
When listening to a buzzword aficionado, though, we are more inclined to catch meaning as it flies, listening out only for keywords along the way. Hence, stronger subconscious filters are in place.
Avoid buzzwords if at all possible – in oral, aural and print form. They are the flab that slows down and exhausts your body of content.
The preceding post on Buzzword Bingo concerned meaningless words when one encounters them aurally.
The game of Buzzword Bingo can also be played, however, when one meets useless words in written form. The same rules apply and like the alert listener who knows he is being spoofed when he hears buzzwords, the tuned in reader will also be wary when he sees them in print.
